Vicente Calvo
Game Marketing Specialist
After earning a bachelor’s degree in Business and Marketing and gaining professional experience at companies such as Coca-Cola and Channel Factory, I transitioned into the video game industry. I currently serve as the lead marketer for Fugue Shot, an indie title set to release on Steam in 2027.
My experience spans both corporate and games marketing, from leading advertising campaigns for major clients such as McDonald’s, Starbucks, and JetBlue to generating wishlists with virtually no marketing budget.
As the lead marketer for Fugue Shot, I have achieved:
- 3,500+ Steam wishlists
- #1 on Itch.io’s New & Popular and Roguelike categories
- Coverage from multiple content creators, including a YouTuber with over 180,000 subscribers
- Selection for major festivals, including PAX Rising, Latin American Games Showcase, and MIX
Featured Projects
Marketing Lead
Developed and executed the game’s marketing strategy
Led Steam page optimization, social media management, creator and press outreach, and marketing asset creation, including trailers
3,500+ Steam wishlists (as of August 13, 2026)
- Marketing Intern
- Developed an initial marketing plan for the team
- Initiated outreach strategies to increase the game’s reach
- Contacted 50+ press outlets, deployed a small Reddit campaign, and increased Steam wishlists by 110% (68 → 146)